You're welcome Dan! I just noticed there is also a post in YouMoz on the subject:
http://moz.com/ugc/the-new-adwords-keyword-planner-your-keyword-research-process
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You're welcome Dan! I just noticed there is also a post in YouMoz on the subject:
http://moz.com/ugc/the-new-adwords-keyword-planner-your-keyword-research-process
Hi all,
Because I needed to educate myself on how to get the most out of the new Keyword Planner versus the old Keyword Tool, I wrote a blog post last week on the subject located here:
http://www.danatanseo.com/2013/07/google-keyword-planner-vs-keyword-tool.html
Dan, you are correct the new default is exact match, while the old was broad, and yes, now you can toggle between "exact" "phrase" and "broad" with one major caveat, these are based on your specific Adwords account targeting settings. So for example, in my case, we target only the USA, so now my results when researching are only the USA....which may not be appropriate at all if I am doing research for a client that targets more that just the US. I'm sure you can see how that could pose some significant problems for accurately targeting high-opportunity keywords for other countries.
As Jeff says below, yes, you can still get global monthly search volume by targeting all locations. For me, the only way to reasonably do this without fear of totally screwing up the settings on my existing Adwords campaigns is to open a completely separate Adwords account just so I can do research. Yuck!
Fortunately, there are some alternatives to the old Google Keywords Tool: Wordstream's Keyword Tool, UberSuggest, SEMRush, SEOBook's Keyword Tool
Larry Kim has also written a good post on the differences between the old and new Keywords Tool/Planner....but it's a little daunting (IMHO), so read it first thing in the morning when you are wide awake with a fresh coffee at your side.
Hope this helps guys!
P.S. The other thing that really sucks is you can no longer check a box next to specific keywords and export just those. You now have to export the entire list and filter through them in Excel. This drives me nuts!
Hi everyone!
I searched existing Q & A and couldn't find an answer to this question. Here is the scenario:
The site is: http://www.ccisolutions.com
I am seeing instances of category pages being identified as 8 levels deep. For example, this one:
http://www.ccisolutions.com/StoreFront/category/B8I
This URL redirects to http://www.ccisolutions.com/StoreFront/category/headphones - which Xenu identifies as being only 1 level deep.
Xenu does not seem to be recognizing that the first URL 301-redirects to the second. Is this normal for the way Xenu typically reports? If so, why is the first URL indicated to be so much further down in the structure? Is this an indication of site architecture problems? Or is it an indication of problems with how our 301-redirects are being handled? Both?
Thanks in advance for your thoughts!
I agree with Jesse for the most part. I think the key is: what kind of content we are talking about? Adding tons of low-value, thin content pages to a site all at once (or even gradually) is probably going to diminish the authority of existing content. I do think that adding thousands of pages that have no page authority to a site that contains pages with a decent amount of authority could, theoretically, dilute the authority of the existing pages depending on site architecture, internal linking and the ratio of existing pages versus new pages. However, I would expect this to be only temporary, and if the new content is great quality, should be nothing to worry about long term.
Hi Bruce,
We are transitioning to Wistia and have about 20 Wistia videos up on our site already. To my knowledge, it is not necessary to do anything special in order to assure that the embed code any users might copy and paste into their own sites will link directly back to your site. This is one of the biggest advantages to switching to Wistia in the first place. Here's an example URL where we have a Wistia video embedded:
http://www.ccisolutions.com/StoreFront/product/allen-heath-me-1-personal-monitor-mixer
If you click the "Embed" icon just below the video you will see an iFrame code appear for people to copy and paste if they want to share the content on their own sites. This works just like a YouTube iFrame, in that it directs the visitor directly back to the site where the video originated...in this case it would divert people directly back to your site giving you full credit for the content.
I hope that's helpful. Did I understand you question correctly? Or are you seeking to do something different with anyone who wants to embed your content? Let me know, cheers!
Dana
P.S. Here's the embed code for the above video if you want to try it out:
<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/fdnz3j82q4?version=v1&videoWidth=560&videoHeight=315&volumeControl=true&controlsVisibleOnLoad=true&plugin[socialbar-v1][buttons]=embed-twitter-linkedIn-googlePlus-facebook&plugin[socialbar-v1][logo]=true&plugin[socialbar-v1][badgeUrl]=http%3A%2F%2Fwww.ccisolutions.com&plugin[socialbar-v1][badgeImage]=https%3A%2F%2Fwistia.sslcs.cdngc.net%2Fdeliveries%2F39051b62d0e4f252affe3b7fe5b95279dc143941.jpg%3Fimage_crop_resized%3D100x20&plugin[captions-v1][onByDefault]=false&canonicalUrl=http%3A%2F%2Fwww.ccisolutions.com%2FStoreFront%2Fproduct%2Fallen-heath-me-1-personal-monitor-mixer&canonicalTitle=Allen %26 Heath ME-1 | Personal Monitor Mixer" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="298"></iframe>
Actually, with 50,000 OSE might not be the best choice. I would keep an eye on your Google Webmaster Tools # of inbound links and perhaps monitor via http://ahrefs.com. There may be some other suggestions from the good folks here that I haven't thought of. Good luck!
I wouldn't panic about this. Getting a sudden spike from a post that gets carried on a news site isn't really that unusual. Did you pay for the backlink? If not, I wouldn't worry about it. If you did pay for it, and now you're feeling a little queezy, then yes, have them take it down if it makes you feel better. I would NOT use the disavow tool. The site is a PR4, you could do a lot worse than to get 50,000 links from a PR 4 site. I'd also take this in context with your overall link profile. If you only had 10 links and now you have 50,010...yes, this might be a problem, and I stress "might." If you have 100,000 and now have 150,000 it could still be a problem, but far less of one. Also, if you've had spikes in inbound links before, then no worries.
This can happen for a number of natural reasons. For example, we have an industry publication that occasionally posts a ton of info about our products. It can add 20-30K links in one month, and they might all be gone the next month.
Honestly, I'd sit tight for a couple of days and watch OSE and Fresh Web explorer to see if they are dropping off over time. My guess is they will and anything that you may have done while in "panic" mode may end up hurting rather than helping.
Search volume can be incredibly volatile from one region to another. I would imagine that "outage notification" as a term could be incredibly volatile, because it's really pretty vague. If there was a major earthquake, I would think that colume for that term would soar...or any natural disaster really. On the other hand, if things had been relatively quiet and there hand't been any major seismic or weather events, then that might mean something else. but that all depends on where you are, and where you are trying to sell.
If search volume in a remote area of Pakistan increases by 5,000 percent, and it's only temporary because of a weird event.....is that something you can build a business on here in the States? Of course not
There are many factors to consider. Search volume is one tiny piece of the puzzle.