Fully agree with Matt-POP.

I would like to quote Google on this .

"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them."

"At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.

Thanks

Completely agree with Ryan.

Hi Sayeed,

It depends on what users search & visit to your website , If people search with roman numbers keep the roman numbers in title if people searches with English number use English number.

If you have sufficient data in GA you can check there or if your site is brand new search in various keyword search tool (like keyword planner) and check which version have more search volume .

Thanks

Fully agree with Dirk.

Hi,

I would like to suggest few ways to find the list of keyword currently used in your website.

1>Check view source of each page and see what keywords used in meta title, H1 tag & content. These are the very important place where people use keywords to optimize.

2>Second check in webmaster tools & analytics if your site is not brand new. In these two you will find by which keywords website getting traffic.

3>Use open site explorer (a moz tool). To use this tool for keyword ideas, enter website URL and go to the Anchor Text Distribution tab.

I hope above methods helps you.

Thanks

Hi,

I  do following steps to target synonym keywords & keywords ranking improve for both keywords (synonym).

1>I do use both keywords in meta title {one keyword - second keyword |modifiers(e.g cheap, buy, best)}

2> I use one keyword that have more search volume in H1 tag.

3> Place both keywords in webpage content and I would suggest you to long webpage content (at least 500 words).

4>I use both keywords as anchor text for getting links and also append modifiers for anchor text variation.

What I have shared above it is my personal experience I hope it helps in your case as well but not very sure because I am not aware of  keywords, webpage content , link building methods etc.

Thanks

Hi Josh,

No absolutely not . We can use comma or pipes, dashes as a separator in meta title, description or heading but not underscore. You can also watch below video to know more.

http://www.youtube.com/watch?v=jHSqLYUPq8w

Thanks

Hi,

I don't think so. The purpose of internal linking is to flow link juice so I don't think if you use url with parameters(& or ?) will help to improve ranking.

it is recommended that standard HTML links is good for internal linking.

You can also check moz guide for best practices

http://moz.com/learn/seo/internal-link

Thanks

Hi ,

I can see you already got great answer from Ryan & answer endorsed by moz staff Erica. If I am permitted I would like to share one post that I have found on inbound.org .

22 Stealth Competitor Research Tactics by using semrush tool published by Robbie @ http://www.robbierichards.com/review/competitor-research/

Thanks

Hi,

I don't know whether your issue resolved or not by following either of above suggestion. This time I am sharing a Googler's post on exact issue. Please have a look.

https://www.en.adwords-community.com/t5/Tracking-Reporting/How-to-gain-access-to-your-Analytics-account-Property/m-p/436348

Thanks