Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What IP Address does Googlebot use to read your site when coming from an external backlink?
-
Hi All,
I'm trying to find more information on what IP address Googlebot would use when arriving to crawl your site from an external backlink.
I'm under the impression Googlebot uses international signals to determine the best IP address to use when crawling (US / non-US) and then carries on with that IP when it arrives to your website?
E.g. - Googlebot finds www.example.co.uk. Due to the ccTLD, it decides to crawl the site with a UK IP address rather than a US one. As it crawls this UK site, it finds a subdirectory backlink to your website and continues to crawl your website with the aforementioned UK IP address.
Is this a correct assumption, or does Googlebot look at altering the IP address as it enters a backlink / new domain?
Also, are ccTLDs the main signals to determine the possibility of Google switching to an international IP address to crawl, rather than the standard US one? Am I right in saying that hreflang tags don't apply here at all, as their purpose is to be used in SERPS and helping Google to determine which page to serve to users based on their IP etc.
If anyone has any insight this would be great.
-
There's a few things you need to marry up if you want to do this. You need the referring page or domain / hostname (to validate that the session came from a backlink you know about). Once you filter the data down like that, you just need to filter by user-agent ("googlebot" - or any user-agent string which contains "googlebot"). Then you just want to look at the IP address field in the tabular data and you have your answers!
Here's the problem, most IP-level data is contained within basic server-side analysis packages (like AWStats which is installed on most sites, within the cPanel) or alternatively you can go to the log files for much of the same data. Most referrer-level data (stuff that deals with attribution) is contained within Analytics suites like Adobe Omniture or Google Analytics.
In GA, you can't usually get to 'individual' IP-level data. There used to be a URL hack to force it to render, but it was killed off (and many people who used it were banned by Google). The reason for that is, Google don't want too much PID (Personally Identifiable Data) harvested by their tool. It creates too many legal issues for Google (and also, whomever is leveraging that data for potentially nefarious marketing purposes)
Since you won't get enough IP-level data from GA, you're going to have to go to log files and log analysis tools instead. Hopefully they will contain at least some referral level data... The issue is, getting all the pieces you want to align in a legally compliant way
Obviously you have your reasons for looking. I'd check if you can find anything on your CPanel in AWStats (if that's installed) or get the log files and analyse them with something like Screaming Frog Log File Analyser
I can't promise this will return the data you want, but it's probably your only hope
-
Hi,
First of all "Google crawls from many IPs and they have confirmed that they do periodically add new ones. And there are also various Googlebot useragents, not just the regular one. This is why Google doesn't publish a list of all the IPs, because there are so many of them and they can change" .
You can see full conversation here @ https://productforums.google.com/forum/#!msg/webmasters/4fKthSy7oFQ/GgslLXJnDQAJ
Second Today Google says "IP Addresses Don't Matter For Backlinks & Search Rankings"
https://www.seroundtable.com/google-ip-addresses-backlinks-rankings-26561.html
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adult Toys Sites
Does anyone know of any changes SEOwise when running an adult toy site versus a normal eCommerce site? Is there any tips or suggestions that are worth knowing to achieve rankings faster? Thanks,
Intermediate & Advanced SEO | | the-gate-films0 -
Robots.txt - Do I block Bots from crawling the non-www version if I use www.site.com ?
my site uses is set up at http://www.site.com I have my site redirected from non- www to the www in htacess file. My question is... what should my robots.txt file look like for the non-www site? Do you block robots from crawling the site like this? Or do you leave it blank? User-agent: * Disallow: / Sitemap: http://www.morganlindsayphotography.com/sitemap.xml Sitemap: http://www.morganlindsayphotography.com/video-sitemap.xml
Intermediate & Advanced SEO | | morg454540 -
The benefits from having a dedicated IP
Is the true? Claim by SiteGround Having a dedicated IP for each website is considered by some experts as an advantage for search engine optimization. There is a common believe that sites with dedicated IP addresses do better in the search engine results than those on shared IPs. Such sites do not share the risk of being banned for sharing the same IP in case another website hosted on the same server gets banned by a search engine.
Intermediate & Advanced SEO | | JordanBrown0 -
Why would our server return a 301 status code when Googlebot visits from one IP, but a 200 from a different IP?
I have begun a daily process of analyzing a site's Web server log files and have noticed something that seems odd. There are several IP addresses from which Googlebot crawls that our server returns a 301 status code for every request, consistently, day after day. In nearly all cases, these are not URLs that should 301. When Googlebot visits from other IP addresses, the exact same pages are returned with a 200 status code. Is this normal? If so, why? If not, why not? I am concerned that our server returning an inaccurate status code is interfering with the site being effectively crawled as quickly and as often as it might be if this weren't happening. Thanks guys!
Intermediate & Advanced SEO | | danatanseo0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0 -
Franchise sites on subdomains
I've been asked by a client to optimise a a webpage for a location i.e. London. Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example: mysite.co.uk/sub-folder/london They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location. I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits. I am going to suggest the idea of using a subdomain for each location, example: london.mysite.co.uk Would this be the correct approach. If you think yes, why? Many thanks,
Intermediate & Advanced SEO | | Webrevolve0