Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What IP Address does Googlebot use to read your site when coming from an external backlink?
-
Hi All,
I'm trying to find more information on what IP address Googlebot would use when arriving to crawl your site from an external backlink.
I'm under the impression Googlebot uses international signals to determine the best IP address to use when crawling (US / non-US) and then carries on with that IP when it arrives to your website?
E.g. - Googlebot finds www.example.co.uk. Due to the ccTLD, it decides to crawl the site with a UK IP address rather than a US one. As it crawls this UK site, it finds a subdirectory backlink to your website and continues to crawl your website with the aforementioned UK IP address.
Is this a correct assumption, or does Googlebot look at altering the IP address as it enters a backlink / new domain?
Also, are ccTLDs the main signals to determine the possibility of Google switching to an international IP address to crawl, rather than the standard US one? Am I right in saying that hreflang tags don't apply here at all, as their purpose is to be used in SERPS and helping Google to determine which page to serve to users based on their IP etc.
If anyone has any insight this would be great.
-
There's a few things you need to marry up if you want to do this. You need the referring page or domain / hostname (to validate that the session came from a backlink you know about). Once you filter the data down like that, you just need to filter by user-agent ("googlebot" - or any user-agent string which contains "googlebot"). Then you just want to look at the IP address field in the tabular data and you have your answers!
Here's the problem, most IP-level data is contained within basic server-side analysis packages (like AWStats which is installed on most sites, within the cPanel) or alternatively you can go to the log files for much of the same data. Most referrer-level data (stuff that deals with attribution) is contained within Analytics suites like Adobe Omniture or Google Analytics.
In GA, you can't usually get to 'individual' IP-level data. There used to be a URL hack to force it to render, but it was killed off (and many people who used it were banned by Google). The reason for that is, Google don't want too much PID (Personally Identifiable Data) harvested by their tool. It creates too many legal issues for Google (and also, whomever is leveraging that data for potentially nefarious marketing purposes)
Since you won't get enough IP-level data from GA, you're going to have to go to log files and log analysis tools instead. Hopefully they will contain at least some referral level data... The issue is, getting all the pieces you want to align in a legally compliant way
Obviously you have your reasons for looking. I'd check if you can find anything on your CPanel in AWStats (if that's installed) or get the log files and analyse them with something like Screaming Frog Log File Analyser
I can't promise this will return the data you want, but it's probably your only hope
-
Hi,
First of all "Google crawls from many IPs and they have confirmed that they do periodically add new ones. And there are also various Googlebot useragents, not just the regular one. This is why Google doesn't publish a list of all the IPs, because there are so many of them and they can change" .
You can see full conversation here @ https://productforums.google.com/forum/#!msg/webmasters/4fKthSy7oFQ/GgslLXJnDQAJ
Second Today Google says "IP Addresses Don't Matter For Backlinks & Search Rankings"
https://www.seroundtable.com/google-ip-addresses-backlinks-rankings-26561.html
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
50,000 backlinks in webmaster tools from one site???
Hi All, I'm new to evaluating backlinks, but I just saw I got over 50,000 links from a backlink that was added on ONE page at this site here: http://www.netnewspublisherDOTcom. I presume this is not a good thing, and if I contact them to remove the one link on the one page, it won't solve the other 49,999 links that Google is seeing pointing to us, so what do I do??. Should I contact them and ask to remove it and see if they don't and then disavow? Or would you just tell Google to disavow the whole site? Thanks!
Intermediate & Advanced SEO | | mlm120 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0 -
Optimize a Classifieds Site
Hi, I have a classifieds website and would like to optimize it. The issues/questions I have: A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)? Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city. The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation? I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site. Cheers!
Intermediate & Advanced SEO | | ketan90 -
When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?
when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores? I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20. Thoughts? Thanks!
Intermediate & Advanced SEO | | BrooklynCruiser3 -
How to ask for a backlink?
Everyone knows backlinks ( plus content ) is the key to good rankings. BUT, how do you ask for a backlink without sounding douchey? Does anyone have a template or something they could share?
Intermediate & Advanced SEO | | DojoGuy0