Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Lazy Loading of products on an E-Commerce Website - Options Needed
Hi Moz Fans. We are in the process of re-designing our product pages and we need to improve the page load speed. Our developers have suggested that we load the associated products on the page using Lazy Loading, While I understand this will certainly have a positive impact on the page load speed I am concerned on the SEO impact. We can have upwards of 50 associated products on a page so need a solution. So far I have found the following solution online which uses Lazy Loading and Escaped Fragments - The concern here is from serving an alternate version to search engines. The solution was developed by Google not only for lazy loading, but for indexing AJAX contents in general.
Intermediate & Advanced SEO | | JBGlobalSEO
Here's the official page: Making AJAX Applications Crawlable. The documentation is simple and clear, but in a few words the solution is to use slightly modified URL fragments.
A fragment is the last part of the URL, prefixed by #. Fragments are not propagated to the server, they are used only on the client side to tell the browser to show something, usually to move to a in-page bookmark.
If instead of using # as the prefix, you use #!, this instructs Google to ask the server for a special version of your page using an ugly URL. When the server receives this ugly request, it's your responsibility to send back a static version of the page that renders an HTML snapshot (the not indexed image in our case). It seems complicated but it is not, let's use our gallery as an example. Every gallery thumbnail has to have an hyperlink like: http://www.idea-r.it/...#!blogimage=<image-number></image-number> When the crawler will find this markup will change it to
http://www.idea-r.it/...?_escaped_fragment_=blogimage=<image-number></image-number> Let's take a look at what you have to answer on the server side to provide a valid HTML snapshot.
My implementation uses ASP.NET, but any server technology will be good. var fragment = Request.QueryString[``"_escaped_fragment_"``];``if (!String.IsNullOrEmpty(fragment))``{``var escapedParams = fragment.Split(``new``[] { ``'=' });``if (escapedParams.Length == 2)``{``var imageToDisplay = escapedParams[1];``// Render the page with the gallery showing ``// the requested image (statically!)``...``}``} What's rendered is an HTML snapshot, that is a static version of the gallery already positioned on the requested image (server side).
To make it perfect we have to give the user a chance to bookmark the current gallery image.
90% comes for free, we have only to parse the fragment on the client side and show the requested image if (window.location.hash)``{``// NOTE: remove initial #``var fragmentParams = window.location.hash.substring(1).split(``'='``);``var imageToDisplay = fragmentParams[1]``// Render the page with the gallery showing the requested image (dynamically!)``...``} The other option would be to look at a recommendation engine to show a small selection of related products instead. This would cut the total number of related products down. The concern with this one is we are removing a massive chunk of content from he existing pages, Some is not the most relevant but its content. Any advice and discussion welcome 🙂0 -
How to setup multiple pages in Google Search?
How to setup multiple pages in Google Search? I have seen sites that are arranged in google like : Website in Google
Intermediate & Advanced SEO | | Hall.Michael
About us. Contact us
Services. Etc.. Kindly review screenshot. Is this can achieved by Yoast Plugin? X9vMMTw.png0 -
How do you check the google cache for hashbang pages?
So we use http://webcache.googleusercontent.com/search?q=cache:x.com/#!/hashbangpage to check what googlebot has cached but when we try to use this method for hashbang pages, we get the x.com's cache... not x.com/#!/hashbangpage That actually makes sense because the hashbang is part of the homepage in that case so I get why the cache returns back the homepage. My question is - how can you actually look up the cache for hashbang page?
Intermediate & Advanced SEO | | navidash0 -
Pages are Indexed but not Cached by Google. Why?
Here's an example: I get a 404 error for this: http://webcache.googleusercontent.com/search?q=cache:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all But a search for qjamba restaurant coupons gives a clear result as does this: site:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all What is going on? How can this page be indexed but not in the Google cache? I should make clear that the page is not showing up with any kind of error in webmaster tools, and Google has been crawling pages just fine. This particular page was fetched by Google yesterday with no problems, and even crawled again twice today by Google Yet, no cache.
Intermediate & Advanced SEO | | friendoffood2 -
Magento OR OpenCart OR osCommerce OR Zen Cart OR WP e-Commerce OR WooCommerce
Which cms is good for health product website (selling).?
Intermediate & Advanced SEO | | JordanBrown0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0