Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Age as SEO factor?
-
Hi Guys
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspxWe will be doing the standard redirects etc
However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24sHe says that basically you loose a bit of page rank when you do a 301 redirect.
Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.
So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.
-But now I have another dilemma which I'm unsure about.
So the main question:
Is link age factor in rankings ?If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
-
Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.
-
The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.
-
Link age is not a factor.
Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)
The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.
Great idea on getting those links manually changed!!!
-
Ho ho ho! Very whimsical indeed
For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work
( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content???
)
-
From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.
-
apparently I was quick enough to answer it twice before you could answer once
I tried to delete the 2nd post but I get a site error. C'est la vie!
-
Update your links to get back 100% of your link juice back.
See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age
EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many on page links
Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0 -
RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
RSS feeds, at least on paper, should be a great way to build backlinks and boost rankings. They are also very seductive from a link-builder's point of view- free, easy to create, allows you to specifiy anchor text, etc. There are even several SEO articles, anda few products, extolling the virtues of RSS for SEO puposes. However, I hear anecdotedly that they are extremely ineffective in getting their internal links indexed. And my success rate has been abysmal- perhaps 15% have ever been indexed,and so far, I havenever seem Google show an RSS feed as a source for a backlink. I have even thrown some token backlinks against RSS feeds to see if that helped in getting them indexed, but even that has a very low success rate. I recently read a blog post saying that Google "hates aRSS feeds" and "rarely spiders perhaps the first link or two." Yet there are many SEO advocates who claim that RSS feeds are a great untapped resource for SEO. I am rather befuddled. Has anyone "crackedthe code" onhow to get them,and the links that they contain, indexed and helping rankings?
Intermediate & Advanced SEO | | tclendaniel0