Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
"Search Box Optimization"
-
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization".
Essentially, they are claiming they can insert a company name into the autocomplete results on Google.
Clearly, this isn't a legitimate service - however, is it a well known technique?
Despite our recommendation to not move forward with it, the client is still very intrigued.
Here is a video of a similar service:
https://www.youtube.com/watch?v=zW2Fz6dy1_A -
"So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them."
Sounds legit. This seems to be a bait and switch service directed at those unfamilar with seo to get them intrigued. Gotta love those pesky seo emails selling dreams every day! We get quite a few of them here. Most go straight to the trash folder. Wonder what they tell the client when it doesnt work and they don't show up in auto suggest? lol
-
Go type "search box optimization". Nuthin'
So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them.
Honestly, this isn't going to work for most queries. The average searcher isn't typing the words in the right order to get YourBusiness added to the end of a query. And, if you watched in that video they had to type out these big, long, improbable, almost worthless queries (that you would probably own anyhow) just to see the brand name. To me that was mighty convincing that this is a baloney service. We were laughing about that here.
-
It's generally a technique that is prohibited by companies that people hired to do this type of thing. For example, people would put up gigs on Amazon Mechanical Turk, asking people to search for a particular phrase, to help them get into autosuggest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page disappears from Google search results
Hi, I recently encountered a very strange problem.
Technical SEO | | JoelssonMedia
One of the pages I published in my website ranked very well for a couple of days on top 5, then after a couple of days, the page completely vanished, no matter how direct I search for it, does not appear on the results, I check GSC, everything seems to be normal, but when checking Google analytics, I find it strange that there is no data on the page since it disappeared and it also does not show up on the 'active pages' section no matter how many different computers i keep it open. I have checked to page 9, and used a couple of keyword tools and it appears nowhere! It didn't have any back links, but it was unique and high quality. I have checked on the page does still exist and it is still readable. Has this ´happened to anyone before? Any thoughts would be gratefully received.0 -
Google Search Console "Text too small to read" Errors
What are the guidelines / best practices for clearing these errors? Google has some pretty vague documentation on how to handle this sort of error. User behavior metrics in GA are pretty much in line with desktop usage and don't show anything concerning Any input is appreciated! Thanks m3F3uOI
Technical SEO | | Digital_Reach2 -
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
Search Console Errors 400 and 405
Hi, Does anyone know if search console errors showing as follows are damaging to serps: /xmlrpc.php is returning 405 error /wp-admin/admin-ajax.php is returning 400 error These errors seem to of coincided almost to the day that there was a ranking drop for the primary keyword from mid page 1 to bottom of page 2. No matter what I do I cannot seem to correct these errors. Any advice would be greatly appreciated. Thanks
Technical SEO | | DaleZon0 -
Why has my search traffic suddenly tanked?
On 6 June, Google search traffic to my Wordpress travel blog http://www.travelnasia.com tanked completely. There are no warnings or indicators in Webmaster Tools that suggest why this happened. Traffic from search has remained at zero since 6 June and shows no sign of recovering. Two things happened on or around 6 June. (1) I dropped my premium theme which was proving to be not mobile friendly and replaced it with the ColorMag theme which is responsive. (2) I relocated off my previous hosting service which was showing long server lag times to a faster host. Both of these should have improved my search performance, not tanked it. There were some problems with the relocation to the new web host which resulted in a lot of "out of memory" errors on the website for 3-4 days. The allowed memory was simply not enough for the complexity of the site and the volume of traffic. After a few days of trying to resolve these problems, I moved the site to another web host which allows more PHP memory and the site now appears reliably accessible for both desktop and mobile. But my search traffic has not recovered. I am wondering if in all of this I've done something that Google considers to be a cardinal sin and I can't see it. The clues I'm seeing include: Moz Pro was unable to crawl my site last Friday. It seems like every URL it tried to crawl was of the form http://www.travelnasia.com/wp-login.php?action=jetpack-sso&redirect_to=http://www.travelnasia.com/blog/bangkok-skytrain-bts-mrt-lines which resulted in a 500 status error. I don't know why this happened but I have disabled the Jetpack login function completely, just in case it's the problem. GWT tells me that some of my resource files are not accessible by GoogleBot due to my robots.txt file denying access to /wp-content/plugins/. I have removed this restriction after reading the latest advice from Yoast but I still can't get GWT to fetch and render my posts without some resource errors. On 6 June I see in Structured Data of GWT that "items" went from 319 to 1478 and "items with errors" went from 5 to 214. There seems to be a problem with both hatom and hcard microformats but when I look at the source code they seem to be OK. What I can see in GWT is that each hcard has a node called "n [n]" which is empty and Google is generating a warning about this. I see that this is because the author vcard URL class now says "url fn n" but I don't see why it says this or how to fix it. I also don't see that this would cause my search traffic to tank completely. I wonder if anyone can see something I'm missing on the site. Why would Google completely deny search traffic to my site all of a sudden without notifying any kind of penalty? Note that I have NOT changed the content of the site in any significant way. And even if I did, it's unlikely to result in a complete denial of traffic without some kind of warning.
Technical SEO | | Gavin.Atkinson1 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
Mobile SERPS: how to optimize for call button
Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search: -since when is this button available in SERPS -is there anything specific you can do to actually have google display that call button (schema.org, ...) Kind regards Pieter
Technical SEO | | TruvoDirectories0 -
Which pages to "noindex"
I have read through the many articles regarding the use of Meta Noindex, but what I haven't been able to find is a clear explanation of when, why or what to use this on. I'm thinking that it would be appropriate to use it on: legal pages such as privacy policy and terms of use
Technical SEO | | mmaes
search results page
blog archive and category pages Thanks for any insight of this.0