Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Open internal links in a new tab increase bonus rate?
-
Hello!
This week I used a simple method to reduce my blog Google Analytics bounce rate. My blog all the posts are guides, in order to follow them, user need to download a zip file (same zip file). Otherwise they can't. Therefore I added a separate blog post to download all the necessary files. As a result of that I can reduce my bounce rate from 62-70% to 45-50% level.
Now I'm thinking to open that zip file download page in a new tab. If I open my blog zip file download page, in a new tab. It will again increase my bounce rate? I reduced my bounce rate using that zip file download page.
Thanks!
-
Bounce rate is a very misleading metric. If someone visits your site, and finds exactly what they're looking for, they'll be counted as a bounce. Even some of the best sites on the web like Google & Yelp can have high bounce rates, so I wouldn't worry too much about the number, since it is unlikely to impact your search rankings.
In other words, don't make people jump through hoops just so you can reduce some percentage that doesn't really matter in Google Analytics.
One thing you can do with PDFs, though, is to have people sign up for your e-mail newsletter before they can download them. That way you can get their contact information in exchange for your content.
-
Hi Godad,
Just from a basic usability viewpoint I wouldn't open that download page in a new tab. Depending on what browser you end user is using, that new page could cover up the old page and they won't even know it, and their back buttonwill be disabled, which could actually increase your site bounce rate.
I know Google uses opening in new tabs in their GWT forum all the time and also in GA and Adwords Help pages. It drives me crazy. Not having access to a working back button makes me feel like I'm not in control of navigating (from an end-user perspective) and that usually decreases my level of good will towards whatever site I might be on that employed the technique
Just my two cents!
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Losing referrer data on http link that redirects to an https site when on an https site. Is this typical or is something else going on here?
I am trying to resolve a referral data issue. Our client noticed that their referrals from one of their sites to another had dropped to almost nothing from being their top referrer. The referring site SiteA which is an HTTPs site, held a link to SiteB, which is also an HTTPs site, so there should be no loss, however the link to SiteB on SiteA had the HTTP protocol. When we changed the link to the HTTPs protocol, the referrals started flowing in. Is this typical? If the 301 redirect is properly in place for SiteB, why would we lose the referral data?
Reporting & Analytics | | Velir0 -
Fixing Bounce Rate between Domain and Subdomain
Currently, the way our site is set up, our clients generally visit our homepage and then login through a separate page that is a subdomain, or they can read our blog/support articles that are also on separate subdomains. From my understanding, this can be counted as a bounce, and I know this sorta of site structure isn't ideal, but with our current dev resources and dependencies, fixing this isn't going to happen overnight. Regardless, what would be the easiest way to implement this fix witihn the Google Analytics code? EX: If someone visits our site at X.com, and then wants to login at portal.X.com, I don't want to count that as a bounce. Any insight is appreciated! Thanks
Reporting & Analytics | | KathleenDC0 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Links On Expired Domains
Does anybody know if a link on an expired domain affects your SEO? I'm just asking because the SEO agency we used before used to create websites and then link to our company - very spammy. We have since ditched this agecny, however they wanted an extortionate amount to remove these links. Therefore, we decided to wait until these domains expired and then the links wouldn't exist. However, I am now completing a link audit and some of these sites are still appearing in the results (obtained from Link Research Tools) but I cannot access the links because the domains have expired. Can anyone help?
Reporting & Analytics | | AAttias0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I  have  this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
We recently developed a new site for a client and they have opted to move forward with a domain change. Â Should we create a new Google Analytics account for the new site?
Reporting & Analytics | | TheOceanAgency0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0