Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Hi, the best method we recommend is writing a high word count piece of quality evergreen content marketing, perhaps every month. The work needs to be very high quality and answer your customers' questions.
-
I would suggest you go with a city-specific page for each service; this is the best strategy that fully works. Search engine spiders analyze the page and serve those pages which are the best in their database around that location. Let's say, my domain has services under profitparrot.com/services, you can see this is not the location-targeted page as it generally serves. While I have another page, https://profitparrot.com/seo-services-in-abbotsford/, where you can see I am targeting the location in my page URL and content. This clarifies the search engine about this page is for a specific location and I have to serve this page when someone searches for Abbotsford SEO but within that specific location. Remember, location is the main factor, you have to show the location in every aspect.
-
@yourleadpartner
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTech said in What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?:
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTechTo effectively target city-specific local intent service keywords, create dedicated service pages optimized with the city name in titles, headings, content, and metadata. Include local testimonials, service area maps, and ensure NAP consistency for local SEO impact.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Write new articles or republish old ones?
Hi,
Content Development | | Enrico_Cassinelli
we run a tourism information website about a region in italy, and each year, during special occasions such as christmas, easter and so on we publish an article with a "what to do on Christmas / Easter / .... in the Langhe" (collecting events, activities, etc.). Is it better to "reuse" the old articles and change only the year in the title and of course the content (providing that we are gonna keep the URL without year), or to publish a new one? thanks!0 -
Unsolved SEO Tracking Tools Local Search Results (Affordable!)
Are there any tools that would help our agency track hundreds of websites against specific local search terms affordably.
Moz Local | | woshea0 -
Unsolved strange backlinks being from neustar/localeze
I have a client that I used Moz Local services for, and I'm seeing lots of urls such as https://www.omegalab.neustarlocaleze.biz/directory/us/?after=2020-09-05T01:52:28.343352Z&count=50 being shown as follow backlinks in other software. Anyone else seeing this and think it might be an issue?
Local Listings | | JustinMurray1 -
Effective Real Estate SEO Strategies
I am looking to increase organic traffic to our Real Estate website, and am looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor. Some ideas I have so far. Building out Neighbourhood pages to rank for people searching for 'Neighbourhood name' Any feedback on this one greatly appreciate. What's {city name} like? {Neighbourhood name} houses for sale What are good areas of {city name} Is {city name} a good place to live? What's {city name} like? What __ are in {city name} restaraunts hospitals beaches colleges How is {city names} weather Thanks guys!
Local SEO | | Dakota_G1 -
Considering Switching Domain from .ca to .com for Service Area Business - What is the Risk / Reward?
Hello, Thank you to anyone who takes the time to share their thoughts on this. I will preface this by saying that I am very new to the community and have lots to learn, so please forgive any obvious errors on my part. That having been said am very happy to receive positive criticism and feedback 🙂 Quick Background: We are a high end mobile wellness business based in Toronto Canada offering in home/office servicing including: yoga, pilates, nutrition, meditation, chiropractors, etc... As we are expanding we are transitioning form new leads coming from business partners and word of mouth to driving new business online As such we have an new Squarespace site (which is the first site I ever built, so any feedback is welcome) and are venturing into social media, SEO, local citations etc... for the first time We have a significant content catalogue originally for client and instructor education that we are now repurposing for this new digital adventure but have not yet deployed While currently focused in Torotno, we have plans to expand to several other countries in the next two years. As the site is quite new and we have little content or incoming links I was thinking now is the time to switch to .com from .ca before we roll out Website: www.anahana.ca Risk Reward? & Other Issues? Both domains are currently verified with Squarespace, and it seems easy enough to switch. What could blow up by making this switch which I might not be aware of? Our emails and business card use the .ca, but I don't think this would matter too much 6-12 months out... is there something else I might be missing on this? .com and using subfolders or subdomains as opposed to country specific TLDs ? This is something I am still working on understanding, but from what I have learned thus far, if we are going to progressively roll out a large content library, is it not better from an SEO standpoint to have this all in one domain? Local SEO and legal considerations for TLDs when operating local Service Area Businesses. I am sure there are many other angles here that I am missing and am not really looking for any hard answer on much of this, but any general advice, suggested resources, and experienced insights would be extremely helpful. Thanks so much, cj
Local SEO | | CJ7770 -
Local SEO Website Structure.
Hi everyone, This might be quite a long post so please bear with me. I am currently rebuilding my website. My previous website was built by a web designer and was very basic. 5 page html site consisting of home, services, gallery, testimonials, contact pages. None of them were great - thin content, not optimised as well as could be - no h1's etc. To be fair I knew nothing about websites and didn't bother much with the site. As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site. A few years down the line and I have realised I need the website to be working for me as opposed to alongside me. I am building it myself via wordpress as web designer didn't want to work in wordpress. I have done my keyword research and I'm working on pages as we speak. Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing. With my services page appearing directly underneath in 7 for the same keyword. I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url. Now for my questions...
Local SEO | | sfrediktru8
My 2nd keyword based on volume is driveway cleaning. How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page? I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc. As I am building new pages for each service with location built in, where does this leave my homepage? Should I be targeting keywords for this page? It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic. But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service. And when I start using Adwords I will have a specific landing page for each service. Any advice would be appreciated. Thanks0 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1 -
Whitespark or Moz Local
Hello all, We can't use Moz Local as we're in the UK. Tempted to use Whitespark, but not quite sure what the differences are between the two. Also, can a website design / digital marketing agency be considered to be a local business - in Googles eyes? Thanks!
Local SEO | | wseabrook
William1