Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you optimize a blog post for SEO after the RankBrain?
-
Hi Guys
Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with?
Cheers
John
-
I am also doing SEO using rank brain psychology. The website is totally based on the Panda helper.
Other things that I want to mention are mcdvoice con, iosemus, blacksheep and hipstore.
Can I track the ranking when applying for rankbrain technique.
-
I am also doing SEO for one of the client websites. The website is totally based on herbal clean qcarbo32.
-
-
-
SEO tools are still invaluable. There is dozens of factors that you have to get right, so seo tools audit your site and keep you informed. Tech is more complicated than people think, an update breaks something etc etc. So seo tools have there place. That said marketing and seo are merging, so that is another factor. The starting point is x10 content then optimising and creating shareable content.
Hope that helps.
-
Thanks Don. So to give you more details, we want to rank for popular keyword phrases for a specific topic. So my question is whether you really need an SEO tool nowadays to check for keyword density, how many times the phrase was used etc
Isn't the key to focus on the user first and less so optimizing based on these seo tools.
-
It is too broad a question to answer in detail. Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.
This is still a great WBF on content - that will cover any rank brain concerns..
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
How important are author bios to SEO?
I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!
Algorithm Updates | | SallieJ0 -
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Why is old site not being deindexed post-migration?
We recently migrated to a new domain (16 days ago), and the new domain is being indexed at a normal rate (2-3k pages per day). The issue is the old domain has not seen any drop in indexed pages. I was expecting a drop in # of indexed pages inversely related to the increase of indexed pages on the new site. Any advice?
Algorithm Updates | | ggpaul5620 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Having 2 domains with same name - Impact on SEO
Hi AllAs we still dwindle with the rankings not coming in line with the efforts.I have a question: We have 2 websites 1. http://www.example.com/ (which lost traffic and rank in Jan 2013). So we assumed that it was due to some penguin penalty. So we worked on disavow extra but nothing actually helped.Though there was no manual penalty mentioned in the GWT. Frustrated with this we thought of having another website 6 months back: 2. https://example.org/ - we did all the right things and by the book. But we are not seeing ranking here too. We did backlink analysis on all competitors and worked on only quality links they had. So all our links are highly highly relevant. But still the ranks are not moving beyond third page...in fact they moved to 6-7 page in last 2-3 days. Please suggest .. 1. is it due to same name of domain (our brand name) causing the issue. If yes should we go for 302 or 301 redirect to save ourselves from any penalty that our last website may have got. We can not leave that name unattended as our cataloges etc have that website mentioned. i will expect a scientific reply here not gut feeling please. 2. Is it to do with .org domain extension that it should not be with commercial organizations like us Kindly reply at the earliest Regards Aman
Algorithm Updates | | Aman_1230 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0