Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does analytics track an order two times by refresh on the confirmation-page?
-
Hi there,
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?Someone that can clearify this?Thanks!
Regards
Kasper -
I don't think there is a solid YES/NO answer to this that you're wanting.
Not sure why you couldn't do one test since you're already concerened about the problem being present. This would be the ultimate way to find out if your setup allows this.
It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time. USUALLY GA will only log one conversion per visit so you're probably okay.
Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.
TL;DR: Test it on your setup.
-
It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.
-
It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.
-
Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.
But I do believe that running a test is the best option because your data may not be accurate already.
Good luck!
-
I agree.
What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.
-
Hi there,
FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.
PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.
Someone who know this?
/Kasper
-
Hello there,
Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.
-
most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.
what platform are you using?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved How to solve orphan pages on a job board
Working on a website that has a job board, and over 4000 active job ads. All of these ads are listed on a single "job board" page, and don’t obviously all load at the same time. They are not linked to from anywhere else, so all tools are listing all of these job ad pages as orphans. How much of a red flag are these orphan pages? Do sites like Indeed have this same issue? Their job ads are completely dynamic, how are these pages then indexed? We use Google’s Search API to handle any expired jobs, so they are not the issue. It’s the active, but orphaned pages we are looking to solve. The site is hosted on WordPress. What is the best way to solve this issue? Just create a job category page and link to each individual job ad from there? Any simpler and perhaps more obvious solutions? What does the website structure need to be like for the problem to be solved? Would appreciate any advice you can share!
Reporting & Analytics | | Michael_M2 -
Tracking PDF downloads from SERP clicks
For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers. My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?
Reporting & Analytics | | marshdigitalmarketing0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
How to identify rising keywords in analytics?
Hi Guys I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day. This was down to people searching for a newly launched product. Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic. Thanks Paul
Reporting & Analytics | | TheUniqueSEO0 -
How to track subfolders in GA?
Is it possible to get the visitor statistics for a subfolder (example.com/blog/) in Google Analytics? I already have GA tracking set-up like normal, and visitors do get logged, but to see data only for /blog/ I have to go to Content > Site Content > All pages and search for "/blog/". Should I create a new profile in Google Analytics? Or is there a better way to only see stats for a subfolder?
Reporting & Analytics | | Qon0 -
Analytics Alternative
Google analytics '"not provided" is driving me insane. Can anyone recommend a half decent analytics program that will not clog up my site. I cant help but feel that Google are devaluing their own product as more and more people switch to chrome and are encouraged to use a logged in account. For me it makes analytics about as much use as a chocolate fireguard.
Reporting & Analytics | | easyrider20 -
Time on page: What happens when I open many tabs?
Hello everyone, I was studying Analytics, and checked that the time on page is calculated by the diference of the time you entered the page and when you click to go to another one. But how the time is calculated when I open several links using new tabs in different moments? Does Google counts the last tab? Just a guess... Thanks!
Reporting & Analytics | | seomasterbrasil0