Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Domain Name for Life Coaching Site
-
Hello,
I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember.
Options are:
BoiseHealthCoach.com (I'm in Boise Idaho)
or whatever you suggest.
-
-
Keywords people get to me with are
NLP Boise
NLP Life Coach
NLP Health Coach
and related terms.
I want them to find me eventually with terms such as
NLP Coach
Health Coach
Life Coach
-
What are the keywords people use when looking for your service?
-
Let me zoom up to the 30,000 feet level to offer a much broader perspective than a techie/geeky approach that draws on general principles. The reason is simple: your situation is very particular.
As i'm sure you are aware, NLP is hugely controversial. Many consider it a discredited and crackpot theory roughly on a par with the flat earth society. I'm not saying that's true....only that those doing a quick Google search might reach that conclusion.
The Wikipedia article on NLP has a bone of contention for years. It is currently edit-protected and includes the sentence:
"NLP is unsupported by current scientific evidence, and uses incorrect and misleading terms and concepts."
In a former life, I was the editor of a fitness publication. We published an article that drew on some NLP concepts. It provoked a furious response -- up to, and including, suggestions from otherwise rational people that all those responsible for publishing the article should be fired and blacklisted!
Again, I'm not saying I agree or regret publishing the article.
But given all the above, I can see no arguments in favour of including NLP in your domain name and many against.
I am also not suggesting you hide who you are, what you do, or what you believe.
Only that there is a time and place for everything.
-
Hi Bob
On the SEO side, keywords in domain names don't directly matter as much as they used to, especially with Google. That's the general consensus these days.
On the Usability side, it still helps if there is a keyword or two in the domain name, it helps with that remember-ability as you mentioned plus can help with Click Through Rates if it 'does what it says on the tin'.
What the keyword(s) is depends largely on whether Brand or Product/Service is your most important selling point.
If 'Bob Weikel' is your brand that you'd like to be the main selling point, then include those words.
If 'Health Coach' is what you'd like to be foremost known for, then go for that.
And of course, your suggestion of 'bobweikelhealthcoach.com' includes both brand and service and isn't too long, though more difficult to remember perhaps than either or. Perhaps drop the Bob and become known as 'w****eikelhealthcoach.com' as a suggestion.
There's no definitive right or wrong, it's what best matches your business purpose & goals.
If you haven't already read it, have a read of a Domain Guide here on SEOmoz which may help you further.
I hope all that does help you out,
Regards
Simon
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Naked domain redirection info
Hi Guys Been reading one or two posts about 'naked domains' v the 'www' derivative and was wondering... What is your opinion on this, is there a definitive benefit to your business in making the switch in terms of ranking? Apart from the Google released info, do you have any further recommended reading on this subject matter? Thanks in advance Daren
On-Page Optimization | | ITsoldSEO0 -
Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.
Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!
On-Page Optimization | | K3v1n0 -
How often is your domain authority updated?
I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!
On-Page Optimization | | regineraab0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0 -
Best Practice for Deleting Pages
What is the best SEO practice for deleting pages? We have a section in our website with Employee bios, and when the employee leaves we need to remove their page. How should we do this?
On-Page Optimization | | Trupanion0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0